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Campaign pushing donations to local food banks

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CHARLOTTE -- One national food supplier is campaigning to raise funds and food for the more than 16 million hungry children in America.

That's about one in seven children nationwide, and about one in four in North Carolina at risk of going hungry.

The Child Hunger Ends Here campaign allows customers to help their local food bank, without donating a penny.

Food banks across the state are struggling to keep supplies in stock. Summer is always a strain on donations and families who need them.

"Summer for food banks is a hard time because children are out of school,” said Executive Director at Second Harvest Food Bank of Metrolina, Kay Carter. “And those school meals that families depend on that are struggling, are not available."

One leading food producer is working to change that. ConAgra Foods started the Child Hunger Ends Here campaign, calling on customers to go online, not to donate money, but to enter an eight-digit code found on many of their products.

"People are buying the packages every single day, they go to the grocery store, they see that red push pin,” said Director of Cause and Foundation for ConAgra Foods Ann Rindone. “It really was a simple, automatic way to leverage an activity that consumers do on a daily basis."

The process takes less than thirty seconds. Customers enter a code, enter their zip code, and ConAgra will donate one meal to their local food bank.

"We will donate dollars to feeding America. One dollar equals 8 meals,” said Rindone. “From a consumer standpoint we wanted to make it easy to translate. So if you enter a code from one Healthy Choice meal we will donate the equivalent of a meal to feeding America."

North Carolinians already donated more than 188,000 meals through the campaign. ConAgra Foods will donate an additional 80,000 meals to the food banks with the most codes.

The Second Harvest Food Bank of Northwest North Carolina, in Winston Salem, is currently in twelfth place. The campaign ends Aug. 31.

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